Making life as easy as possible for retailers

Newly promoted to the position of Sales Manager, Dean Richards talked to re:market about his new role and how grs is aiming to make life easier than ever before for retailers across the UK.
“I always wanted to join a company where I’d have the opportunity to work my way up,” says Dean Richards, who arrived at grs straight from college six years ago. Starting out as a sales executive, he has indeed worked his way up, becoming an account manager in the south east before being appointed Sales Manager earlier this year.
Since taking on the role, Dean has overseen a restructuring of the six-strong team of account managers which has seen them move away from having geographical responsibilities, to looking after a selected portfolio of clients instead, wherever they may be based.
Explaining the changes, Dean says: “Building relationships is key both for us and our customers, as it’s vital that we really get to know them and understand their businesses. As a result, we have been looking to match account managers to customers, rather than taking a geographical approach.
“We are a relationship business as much as anything else, and by getting to know our customers even better will help make sure work in partnership with them to develop the full potential of their businesses.”
What this means in practice is that some retailers may recently have been introduced to a new account manager who they are also likely to meet soon, if they haven’t done so already. As well as encouraging the account managers to take to the road to meet with customers on a regular basis, Dean is also keen to invite retailers to visit grs – to make their own inspection of Cold Meece logistics centre, which is capable of storing up to 4,500 vehicles at any one time.
All vehicles are thoroughly inspected and prepared for sale at the purpose-built 36-acre site, which also features a state-of-the-art photographic suite where they are photographed inside and out on a 360 degree turntable. The high quality images are then posted to the grs website, which can then be used by retailers to order stock. The online resource can even become an extension of a retailer’s own stock, with the images helping to close sales up and down the country.
“Our aim is to make life easier for retailers and taking a look around Cold Meece is a great way of demonstrating how we’re able to achieve that,” says Dean, adding that retailers of any size are able to benefit.
“Whether retailers buy one or a hundred vehicles from us, they can all tap into our extensive stock and the expertise of our team, who can provide advice and guidance on makes and models which are selling particularly well at any given moment.”
He concludes: “What’s more, they can all be assured of quality, consistency and speed, as we aim to deliver vehicles within two days of receiving cleared funds. That’s important, as it enables retailers to have the vehicles they’ve bought on the forecourt and ready for sale as quickly as possible.”
If you would like to know more or are interested in visiting Cold Meece, please contact Dean Richards on 01743 281818.